Thursday, August 13, 2015

Top 10 Marketing Practice to Extract 500% more leads

It's not magic or rocket science, it's a simple practice I am following. I call it The A/B test.

Create 2 ads/offers/blog and just call it A & B with same content or AdCopy, we are just going to play with the title only

In the ad A you can just add the basic title in your original way ex: "Sri Lankan Mangoes" and your content or AdCopy

In the ad B using the same content or AdCopy just change the title to "Buy Top 10 Sri Lankan Mango" or "Sri Lankan Top 10 Mangoes"

This is just a simple idea of my A/B test, as per the marketing study people are always into where title contain some attractive words like "top 10", "best practice", "top 20" & etc.

Some times back I was reading an article published by a data analyzing company and they have tested with ebook title “The Productivity Handbook for Busy Marketers” and change it to “7 Apps That Will Change the Way You Do Marketing.”  the revised version outperformed the original by 776% at generating leads. Not only that, but it resulted in more customers as well.

I also tested & followed the same idea, mixed with my own way, I have tested this with existing content, offers, packages, search ads & display marketing ads and I have seen in all test on average 500% better CTR and good CPA than the original, but still it's business to business it's different. By changing the title to as mentioned in B your CTR may go up immediately but it might not be a good lead or not a lead at all.



When you are trying this A/B test make sure you are collecting all the data to analyze, you can use google analytic or your own script like me :-)

Sorry I had to name this as "Top 10 Marketing Practice to Extract 500% more leads" for a test.

Marketing Practice to Extract more leads

It's not magic or rocket science, it's a simple practice I am following. I call it The A/B test.

Create 2 ads/offers/blog and just call it A & B with same content or AdCopy, we are just going to play with the title only

In the ad A you can just add the basic title in your original way ex: "Sri Lankan Mangoes" and your content or AdCopy

In the ad B using the same content or AdCopy just change the title to "Buy Top 10 Sri Lankan Mango" or "Sri Lankan Top 10 Mangoes"

This is just a simple idea of my A/B test, as per the marketing study people are always into where title contain some attractive words like "top 10", "best practice", "top 20" & etc.

Some times back I was reading an article published by a data analyzing company and they have tested with ebook title “The Productivity Handbook for Busy Marketers” and change it to “7 Apps That Will Change the Way You Do Marketing.”  the revised version outperformed the original by 776% at generating leads. Not only that, but it resulted in more customers as well.

I also tested & followed the same idea, mixed with my own way, I have tested this with existing content, offers, packages, search ads & display marketing ads and I have seen in all test on average 500% better CTR and good CPA than the original, but still it's business to business it's different. By changing the title to as mentioned in B your CTR may go up immediately but it might not be a good lead or not a lead at all.

When you are trying this A/B test make sure you are collecting all the data to analyze, you can use google analytics or your own script like me :-)

Ok I am also going to test this blog post using my A/B test.. Will post the result in next blog post.

Monday, August 10, 2015

Colombo to Kandy - Reach Soon, Save Time & Less Traffic

Colombo to Kandy - Reach Soon, Save Time & Less Traffic
If you are really looking to Save time use Option 1, in this way you can avoid the bad traffic upto Yakkala, specially nowadays they are making the road and its so frustrating.
Option 1 goes from Colombo - Airport - Minuwangoda - Veyangoda - Nittambuwa - Kandy

Option 1

Option 2

Top 5 Google Adwords Banner Ad Sizes


Popular & Effective Display Banner Ad Sizes - (Banner Ads - No Animation)
(150K or smaller) - JPEG, JPG, PNG & GIF
listed in order of popularity & number of impressions received per day:

  • (1) 300×250 (if you only create one ad size, choose this one)
  • (2) 728×90 (if you only create two ad sizes, choose this one & 300 x 250)
  • (3) 160×600 
  • 320 × 50 & 320x100 (mobile)
  • 468 x 60 (impressions dwindling but reaches older site layouts)
  • 750 x 100, 750 x 200, 750 x 300 (Popular in Poland)
  • 240 x 400 (Popular in Russia)
  • 250 x 360, 980 x 120 (Popular in Sweden)
  • 580 x 400 (Popular in Norway)


ALL Display Banner Ad Sizes - (Banner Ads - No Animation)
(150K or smaller) - JPEG, JPG, PNG & GIF
  • 320 × 50 Mobile leaderboard
  • 320 x 100 Large mobile banner
  • 468 × 60 Banner
  • 728 × 90 Leaderboard
  • 250 × 250 Square
  • 200 × 200 Small square
  • (4) 336 × 280 Large rectangle
  • 300 × 250 Inline rectangle
  • 120 × 600 Skyscraper
  • 160 × 600 Wide skyscraper
  • 300 × 600 Half-page ad
  • (5) 970 × 90 Large leaderboard
  • 240 × 400 Vertical rectangle
  • 970 x 250 Billboard
  • 300 x 1050 Portrait

Animation - GIF - (Banner Ads - with Animation)
Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be 5 fps or slower
Sizes supported (150K or smaller)
  • Banner: 468 x 60
  • Large mobile banner 320 x 100
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Billboard 970 x 250
  • Portrait 300 x 1050

Animation - HTML5 - (Banner Ads - with Animation)
JPEG, JPG, PNG, GIF, HTML, JS, CSS & ZIP
  • Ad sizes supported are same as for GIF.  See left column.
  • Only HTML5 ads created with Google Web Designer are supported.
  • Assets in the ZIP file can be any combination of the supported file types. See the “File types” section in this table.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • Only tap components are supported. Videos and maps are not supported.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Expandable ads are not supported.
  • Local storage methods cannot be used in HTML5 ads.

Animation - Flash - (Banner Ads - with Animation)
SWF
  • Ad sizes supported are same as for GIF.  See left column.
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • FLASH ads must be 24 fps or slower
AdWords currently supports only Adobe Flash Player versions 4 through 10.1. If your ad uses any other version (such as 10.2), it cannot be uploaded.

You should see an option to preview a non-Flash version of your ad when you upload a Flash file. Don’t see this option? Make sure your SWF file uses ActionScript 2.0 and avoid filters or blending if possible.

Flash ads must support the clickTAG variable and the only user interactions that are allowed to be tracked are clicks.

Friday, August 7, 2015

It does not matter how slowly you go as long as you don’t stop!


Tuesday, August 4, 2015

Day by Day Office Transport by Sri Lanka Train

It's not that  we are having fun in train, just trying to forget difficulty of transport & day to day problems in life. The good thing about going to office by train daily  is even its full and pack we meet same people everyday by traveling in same compartment and becoming friends. Short term friend, one day friend or life time friend  however it is we meet different kind of people.

This is a team (Sumith, Ruwan, Namal & Tharindu) who are playing songs and entertaining everyday on this compartment, I have never seen a pax like this in any train who are well prepared with drum & some hand made instruments. Specially the singer (Sumith) who has by by-heart almost all the songs not limited to Sinhala song but also Hindi.

Saturday, August 1, 2015

Never waste your time trying to explain who you are to people who are committed to misunderstanding you!!


Friday, June 5, 2015

Google will be retiring the maximum cost-per-acquisition (max CPA)

Google Adwords has announced and sent mail to all advertises that the sad news about discontinuing maximum CPA.

Yes Starting July 3rd, 2015, Google will be retiring the maximum cost-per-acquisition (max CPA) setting in Conversion Optimizer. This option will no longer be available when opting campaigns into Conversion Optimizer for automated bidding.

For an advertiser this is one of the best  option to reduce the cost for some campaign, of course this will not work for all the campaigns.

What Google says?
Using max CPA can limit conversion volume by restricting eligibility in certain auctions, and often results in a lower CPA than what advertisers are targeting for actual performance.

Most advertisers instead use target CPA to optimize for conversions. With recent improvements, target CPA is even more effective at hitting performance targets while maximizing conversion volume.

What I Say - this was a good option when I am going on holiday I can just switch to manual to auto and enjoy the holiday and also when I am leaving my previous company I have changed to MAX CPA and still it runs perfectly. The algorithm for MAX CPA was designed perfectly by whomever did that, and it is 100% favoring the advertises and after some years of running MAX CPA Google just realized they are losing some opportunity to make money from MAX CPA and discontinuing this awesome feature.

Anyway RIP MAX CPA - you have saved my ass most of the time.

Wednesday, April 22, 2015

What happens when you drink this water?


When you consume coconut water you strengthen your immune system and you eliminate the bacteria which cause urinary tract infections, gonorrhea, gum diseases and viruses which cause cold, infection diseases and typhus. 

It will not only increase your energy, but it will also increase the production of thyroid gland hormones. This water is also very good for people who suffer from kidney diseases since it reacts as a natural diuretic. It will cleanse the urinary tract and the bladder canals.  It will remove the toxins from the body and ‘’crash’’ the kidney stones.  Coconut water is good for digestion due to the high level of fibber which it contains. If you drink it regularly it will eliminate the gastric acid. You can drink it in big amounts, since it has low levels of fat. You will lose weight, thanks to water’s ability for keeping you sated and meanwhile it lowers the appetite.


If you have acne, oily or dry skin, all you need to do is to soak a cotton wool in the coconut water and apply it to the skin. It will clean and freshen up the skin, and most importantly, it will keep the pores open. If you mix the water with olive oil, you can cleanse your organism. This mixture can remove bowel parasites.

According to experts, you can solve several health problems during pregnancy with the help of coconut water. Drink one cup of coconut water every morning and you will balance the electrolytes whose misbalance can lead to hypertension, also known as high blood pressure.

If you drink alcohol during the night you will probably have headache in the morning. So, the next time when you exaggerate with alcohol, you will remember this ‘’savior’’ if you want to get rid of the headache. Additionally, it will also compensate for the lost fluids and you will overcome the nausea which is often related with hangover.

If you want your skin to be hydrated and radiant during the entire day, one cup of coconut water will be enough. Also, after several exhausting physical activities, you can drink coconut water and you will regain energy. It will refresh you and leave a positive influence on each body part.

Increase of energy, strong immune system, protection from bacteria and infections, weight loss… What more can you wish for?

Monday, February 23, 2015

How to: Google Analytics Custom Variables - Google Analytics Custom Dimensions & Metrics

For a long time I had a problem of data mismatching with my custom recorded data vs Google AdWords data, finally today I have managed to solve it with the help of Google Analytics.

I add some custom variable each request coming from Google AdWords destination URL so I can also record in my database for extra information, such as if it’s from Google, Facebook & etc. I also use a certain keyword then I will save them to users’ cookie for 90 days, so even if the user comes to my site after some time I will still have the information where the user is from. Unfortunately, my cookie does not save some user's computer and when I get the enquiry I have no clue who & where this user came from.

But Google AdWords show all the keywords and conversions but I cannot match AdWords record and my data since it will show only the keyword and country where the user is from. Another factor is that Google AdWords cookie will save on user PC and for the same user my cookie will not save which really frustrates me.

After doing some research and digging (not only me but some of my friends are also having some wired problems and data mismatching), I luckily have found a solution from Google Analytics.

Google Analytics Custom Dimensions & Metrics (Don't search for Custom Variable you will end up in hell)

In Google Analytics Custom Dimensions & Metrics you can send custom data to Google Analytics and you can view them using custom reports.

First you have register your custom dimensions [Link] and then have to add the correct code at your goal conversion page.

Following is the code you will get from Google Analytics as tracking code, I have registered dimension1 (CustomerID) & dimension3 (EmailAddress).

I have just added 2 lines to the default code we are getting from Google Analytics - Line 07 & Line 08.


01. <script>
02. (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
03. (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
04. m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
05. })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
06. ga('create', 'UA-XXXXXXX-1', 'auto');
07. ga('set', 'dimension1', '123456');
08. ga('set', 'dimension3', '[email protected]');
09. ga('send', 'pageview');
10. </script>



I am still new with this but if you have any question how to configure and setup, please do contact me I will try my best to help.